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LG 55" 4K Smart TV 2023
LG 55" 4K Smart TV 2023
LG

LG 55" 4K Smart TV 2023

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SKU: 55UR78006LK
€479.00 inc. VAT

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LG UR78 55 INCH 4K SMART UHD TV

55UR78006LB.AEK

  • 1. Vivid colour and remarkable detail with 4K HDR10 Pro
  • 2. A smarter viewing experience with the α5 AI Processor 4K Gen6
  • 3. Smart Functionality, including ThinQ AI and WebOS
  • 4.Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+

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LG UR78 55 inch 4K Smart UHD TV
55UR78006LK.AEK
  • Vivid colour and remarkable detail with 4K HDR10 Pro
  • A smarter viewing experience with the α5 AI Processor 4K Gen6
  • Smart Functionality, including ThinQ AI and WebOS
  • Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+
*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.
  • Reveal the Last Detail
    Reveal the Last Detail
    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.
*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6
Take Charge of Quality
The α5 AI Processor 4K Gen6, delivers a truly powerful experience that's tailored to fit your preferences.

  • Redefine Scale of 4K
    Redefine Scale of 4K
    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
*Image quality of upscaled content will vary based on the source resolution.

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  • See UHD TV on a Whole New Scale
    See UHD TV on a Whole New Scale
    Experience your favourite content up-close with an ultra-big 4K UHD TV.
The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
The Perfect Fit for Full Sound
  • WOW Interface
    WOW Interface
    Diversified Settings
    Enjoy better control of your soundbar through your LG TV's on-screen settings menu.
*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
webOS 23 new Home
Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.




*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.
My Profile
Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.




*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.
Quick Card
Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
Smart Assistant & Connectivity



*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
  • Cinema-Like Immersion at Home
    Cinema-Like Immersion at Home
    Watch in 4K and enjoy a viewing experience like the ones in the cinema.
*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.

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  • Entertainment
    Entertainment
    Endless Content On Demand
    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

  • AAA Gaming Begins Here
    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.
   
Game Optimizer & Dashboard
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
LG UR78 55 inch 4K Smart UHD TV
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.
  • Sustainability
    Sustainability
    Greener for Better
    LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.